About Us
We have the knowledge, training, and resources to help our clients succeed financially. Our goal is to provide superior client service. We believe a long-term relationship is built on the trust earned through integrity, hard work and service.
The LiveOak Group
With over 70 years of combined experience, two CFP® practitioners (Michal Kovac, Financial Advisor and Michael Farish, Financial Advisor), and two dedicated service associates by your side (Chris Marsh, Client Associate and Lindsey Rider, Client Associate), we strive to go beyond the personal service standard and form lasting relationships built on a foundation of integrity and transparency. Like a family, we take pride in providing the type of advice we would want to hear were the tables reversed.
We are active in our communities, supporting local charities and various civic associations. We have lived in the Myrtle Beach area for at least 20 years and are committed to building better lives in this community.
We are active in our communities, supporting local charities and various civic associations. We have lived in the Myrtle Beach area for at least 20 years and are committed to building better lives in this community.
Michal Kovac
- CFP
- Managing Director - Investments
As Financial Advisor for his valued clients, Michal Kovac focuses on balancing the many risks facing investors today while striving for better returns and helping clients achieve financial well-being that allows them to spend their lives in their own way. He takes a holistic approach to investing, often engaging with his clients’ other professionals. True wealth is more than money, which is why he organizes health and wealth events for his clients.
Michal is committed to helping affluent clients, who include executives, retired executives, small business owners, entrepreneurs, retirees, and group retirement plans plan for their goals and objectives. He helps clients by assisting with guidance on existing portfolios, construct customized portfolios, and helping to manage risk through the use of various investment strategies. He also provides essential guidance to his clients in estate planning strategies, college funding, retirement income planning, and charitable and philanthropic planning.
Michal is committed to helping affluent clients, who include executives, retired executives, small business owners, entrepreneurs, retirees, and group retirement plans plan for their goals and objectives. He helps clients by assisting with guidance on existing portfolios, construct customized portfolios, and helping to manage risk through the use of various investment strategies. He also provides essential guidance to his clients in estate planning strategies, college funding, retirement income planning, and charitable and philanthropic planning.
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Michael Farish
- CFP
- ChFC
- Senior Financial Advisor
Michael Farish, Senior Financial Advisor, has more than 30 years of experience in the financial services industry, and has used exceptional and proactive service to guide hundreds of clients, their families, and friends toward the future. His approach to investing is to develop deep relationships with and take a personal interest in his clients’ needs so that he can fully understand what is important to them and their families as they work together to develop an overall strategy designed to help them achieve their goals.
During Michael's career, he helped establish and manage offices in the Myrtle Beach and Conway communities while always keeping his clients’ needs first. He holds his CERTIFIED FINANCIAL PLANNER™ professional and Chartered Financial Consultant® (ChFC®) designations.
During Michael's career, he helped establish and manage offices in the Myrtle Beach and Conway communities while always keeping his clients’ needs first. He holds his CERTIFIED FINANCIAL PLANNER™ professional and Chartered Financial Consultant® (ChFC®) designations.
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Chris Marsh
- MBA
- FPQP™
- Senior Registered Client Associate
As a Senior Registered Client Associate, Chris has nearly a decade of experience in the financial services industry. He holds a Masters in Business Administration degree and the Financial Paraplanner Qualified Professional designation. Chris is happy to help The LiveOak Group in any way that the team needs. He assists our clients from new account opening to any service related need that may arise, and he assists Michael and Michal with implementing the investment plans created for our clients.
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Lindsey Rider
- Senior Registered Client Associate
As a Senior Registered Client Associate, Lindsey brings a wealth of expertise and experience to the LiveOak Group. With nearly two decades of experience in the financial services industry spanning from banking to wealth management, Lindsey strives to go beyond the personal service standard when assisting clients with any administrative and service needs. Her numerous roles with the team include account opening, making account updates, scheduling client meetings, processing contributions and withdrawals, estate processing, and any other client needs that may arise.
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